ZERO THE HERO?





The monotonous, ongoing debate regarding size zero models in fashion has recently been reignited, with Georgia Hardinge guiltily at the spark of the flame. 

With fashion being the hotbed for inspiration, launching her collection for River Island starring size zero model in the campaign was inevitably heading for a negative response.
The pressure for women to possess a hopelessly thin image is increasingly high, and it is this type of happening that is to be held responsible. Like the majority of modern advertisements, it is brainwashing the minds of many women to strive for an unnatural body image. Not only that, it'promoting the idea of not only buying what the model wears, but becoming the model yourself. With this thought in mind, it is no wonder why confidence levels have dropped and eating disorders or low self-esteems have risen.  

River Island, like many other retailers, is demonstrating a corrupt representation of women; so much that it is taking its toll on a younger generation today. This has become evident when Kirstie Clements- former editor of Australian Vogue- has admitted to her models eating tissue to fulfill their appetite and maintain their tiny frames. Behaviour like this should not be ignored as it's glorifying an era of 'Pro Annorexia': an era where women no longer enjoy something as natural as eating, and instead rather fear it.  

Every body type is accustomed to the individual, so embrace it.   

SONG OF THE DAY:
Milky- Just the way you are




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MEET THE AUTHOR

BONJOUR, I'm Jessie. Currently a fashion student living in London, and I am dreaming BIG.